BrandsTrack

Philip Odiakose   The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC), in this piece, in this piece, the Chief Media Analyst at P+ Measurement Services, Philip Odiakose writes about the gap created by this absence, and how it hampers PR, Advertising, and Media practices.     TheRead More

  As part of its ongoing efforts at bridging the gap between the Town and the Gown, the Experiential Marketers Association (EXMAN) recently embarked on a sensitization tour of the University of Ibadan  to engage students in the Faculty of Arts, particularly in Communications, on the business of experiential marketing.   The engagement was part of activities marking the 2024Read More

  In a bid to proffer innovative funding solutions for water and sanitation infrastructure in Lagos, Africa’s largest metropolis, Stanbic IBTC Bank  partnered with the Lagos State Water Regulatory Commission to host its fifth edition of Lagos International Water and Sanitation Conference (LIWAC) 2024,  held recently, in Lagos.     The strategic collaboration brought together financial experts, policymakers, and industryRead More

Steve Babaeko   With the successful conclusion of the 2024 Annual General Meeting (AGM) of the Advertising Agencies Association of Nigeria (AAAN), and the election of a new President, Mr. Lanre Adisa, the association’s immediate Past President, Mr. Steve Babaeko, has expressed the delight that his EXCO was able to make its impact felt, and, in consequence, leave the associationRead More

Tunji Bello     When Tunji Bello was appointed by the then Lagos State Governor,  the incumbent president of the Federal Republic of Nigeria, Bola Ahmed Tinubu, as the Head of the state’s signage regulatory agency, the Lagos State Advertisement and Signage Agency (LASAA), in 1999, little did anybody know that the accomplished journalist, lawyer, political scientist and environmentalist wasRead More