BrandsTrack

    The Advertising Regulatory Council of Nigeria (ARCON) has, again, expressed  grave concerns over some  spurious  advertisement contents being exposed on the social media, blaming some brand owners of taking advantage of the ‘loose opportunities’ offered by online platforms to make such unethical claims.       The Council, in a statement issued on Wednesday by its Director General,Read More

    The nation’s Integrated Marketing Space was, without doubt, an interesting space in Year 2024. It was the year it recorded the milestone of, for the first time, determining the sector’s contribution to the nation’s Gross Domestic Product (GDP).       Industry watchers, however, believed Year 2025, is likely to produce more of such milestones, industry watchers haveRead More

    Stanbic IBTC Bank has reinforced its status as a  leading financial institution by topping the Retail Banking and SME Banking categories in the recently concluded 2024 KPMG West Africa Banking Industry Customer Experience Survey.       The latest feat  made it the fourth consecutive year the bank would lead in Retail Banking with a customer experience scoreRead More