Chivita Active Zest unveils new pack sizes

 

Chivita Active, one of Nigeria’s fruit juice brands, has announced the unveil of its new 125ml & 50ml pack sizes for its sub-brand, Chivita Active Zest.

Speaking on the new packs, the Marketing Director, Chi Limited, Toyin Nnodi, described the packs as  part of the strategic move, by the company, to ensure more product affordability and accessibility to a wider spectrum of Nigerian consumers.

She stated that the new Chivita Active Zest packs are convenient, easy to use, affordable and will enable more consumers try out the healthy great-tasting juice.

“We are pleased to launch Chivita Active Zest 125ml and 50ml packs at a very affordable price point enabling more consumers to try as well as enjoy their favourite juice. These good-looking packs and pocket-friendly pricing represent an important milestone along our journey to make Chivita Active Zest more affordable and accessible to all consumers,” she said.

She expressed the hope that the new packs, which will be available in all departmental stores and neighbourhood shops pan Nigeria, will enable the brand maintain market dominance, and trigger more demands.

“So be it during a long walk, exercises, on a road trip or even at work, consumers can have the drink size that best suits their lifestyle and enjoy their favourite Chivita Active Zest, in the right amount,” she added.