Brands

Popular smart-phone brand, Tecno Nigeria, has said its decision to sign on renowned Nigerian female singer, Tiwa Savage,  as its first female brand ambassador, was informed by the need to further  deepen the bond between the brand and its teeming patrons.

Making this disclosure in Lagos at a media briefing held recently, the Public Relations Communications and Media Manager, Tecno Nigeria, Mr. Vincent Uzoegbu, stated that the deal would also  further enhance the growth and market share of the Tecno brands, by leveraging the iconic status of the singer and the cult followership she commands among Nigerians.

He stated further that as the biggest female artiste in the country, with such a huge influence on her fans, the singer represents the brand’s essence  of the ability to brave all odds, and  stop at nothing to achieve excellence.

Uzoegbu noted that with the latest signing, announced across the Tecno’s social media accounts, including the release of photos and videos, the singer becomes the first female  to be signed by the brand, as ambassador.

“We see a lot of connection and common grounds between her and our brands. She is an icon, with a huge influence on her teeming fans, and she has stopped at nothing to achieve her status, in tune with our tagline,” he stated.

With the  latest deal, Tiwa Savage joined a rich array of Nigerian artistes currently promoting the smart-phone brand.

According to him, the Stop At Nothing slogan of the brand, introduced in 2021, is designed to show the brand’s increasing focus  on the consumers.

“It means we pursue excellence, that is why we want our consumers to stop at nothing in achieving excellence,” he stated.

Expressing her delight at the deal, the singer described the Tecno brand as ‘very special’, noting that its ‘Stop at Nothing’ Brand spirit and pursuit for excellence very much align with her belief.