Seyi Layade

 

Insight Publicis, an advertising powerhouse and member of West Africa’s largest integrated marketing communications group, Redefini, and global Publicis Groupe, has announced the appointment of Seyi Layade as its new Account Management Director.

Group CEO, Redefini, Dr. Tayo Oyedeji, in a statement announcing the appointment, expressed confidence in having Layade, the latest addition to the Insight Publicis management team.

 

“She represents a set of values that we hold dearly as a company. Her experience and expertise are a veritable asset for the course we continue to chart,”the company stated.

In her new role, Layade will bring to bear her experience in the dynamic marketing communications industry.

A seasoned marketing communication professional, and an advocate of collaboration and innovation for business growth, Layade boasts of some  15 years  multi-category experiences.

 

 

Before joining Insight Publicis, she had worked with SPV Communications Solutions Limited (Omnicom group) as the Group Operations Manager, where she facilitated strategic partnership/collaboration between the consortium of seven member specialist companies and the SPV client – MTN Nigeria; the first of its kind business model in Nigeria.

Interestingly,  she also led the Innovation and  Client Service Group at Ogilvy Nigeria, spearheading the expansion of the core creative business into creating unique customer experiences through activations and Public Relations respectively.

 

Layade has a degree in Banking & Finance from Ogun State University and a postgraduate degree from the Metropolitan School of Business and Management (UK). Layade is a business growth expert who has also attended several management programs in leading educational institutions.