The Nigerian Breweries (NB) Plc has announced the introduction of the nation’s first black beer, Goldberg Black, into the nation’s alcoholic beverages market.

 

Unveiling the offering to the media in Lagos, over the weekend, the company’s Corporate Affairs Director, Mrs. Sade Morgan, stated that the decision to come up with the new product is to refresh the market segment, and take the brand’s teeming consumers along on its journey into the modern world.

 

She noted that the Goldberg Black beer, the first in the market segment in Nigeria, embodies the three elements of culture,  innovation and modernity.

 

The company’s Corporate Affairs Director stated the  new offering was achieved by the company,  through tireless dedication, creative exploration and an unwavering commitment to delivering a product that stands as testament to Nigeria’s rich heritage.

 

“The Goldberg Black Lager is not just a beer. It’s a celebration of our root, our culture and the very proud craftsmanship as a people. It is to show that Nigerians are one of the most creative people on this earth,” he stated.

 

Assuring consumers of a quality experience with the brand, the Portfolio Manager, Mainstream, NB Plc, Ita Bassey described the new offering as a melting point of culture and tradition.

 

He explained that the new beer still shares the central Omoluabi theme, with the mother brand, the Goldberg lager beer.

 

“Goldberg Black Lager Beer  comes from Goldberg Beer. The Omoluabi central theme is across the two brands. Omoluabi is about respect. Respect for the culture, and for the craftsmanship that goes into its making.