Oluwarantimi Olaniyan

 

 

Quadrant MSL’s Chief Operating Officer and Head of Business, Oluwarantimi Olaniyan has announced that she is bowing out of service in Quadrant MSL, where she has been at the helm of leadership and oversight for close to five years.
Oluwarantimi Olaniyan

 

 

Olaniyan, in a statement made available to BrandsTrack, said her next move is to focus on a crucial issue for business and society – sustainability and development communications.

 

“After almost five years of leadership at Quadrant MSL and transformation, in line with the direction given by the board of Insight Redefini, I will now be moving on to focus on driving sustainability, impact and ESG adoption. This has been at the core of my work and it is now time to contribute more value beyond what I have done in time past. My time at Quadrant MSL has been exciting, challenging and rewarding, and I am very proud of the work we have accomplished together,” she stated.

 

As Chief Operating Officer and Head of Business, Olaniyan directed business operations and service delivery, as well as social impact framework design and execution across various sectors, including Aviation, Financial Services, Technology, Fast Moving Consumer Goods (FMCGs) and Public Affairs.

 

 

She was responsible for driving compliance efforts in line with the operations standards set by the global MSL group (a part of Publicis Groupe) and the regional Insight Redefini Group (Publicis Nigeria).

 

While at Quadrant MSL, she transformed the business from just a PR agency to a strategic communications firm where clients trusted the firm for strategic advisory, crisis management, and behavioural change campaigns. She expanded the business clientele portfolio by over 35% with new projects in reputation management, strategic communications and sustainability.

 

Since her appointment, innovation has been the major strand of the company’s DNA typified in the creation of three innovation assets: Q-intel, a public affairs intelligence advisory asset shared weekly with business leaders; Q-impact, a social impact and sustainability- aligned service for development-focused players; as well as Q-Talks, an industry-meets-issues thought-leadership platform featuring business leaders in the market.