Stakeholders in the nation’s integrated marketing communication  (IMC)  sector, have called for better collaboration and understanding, between the different  advertising sub-sectors, and  the regulators, to enable the industry achieve the much-needed growth,  and contribute its own quota to the nation’s economic development.

 

 

The stakeholders, comprising executive members of the Out –of- Home Advertising Association of Nigeria (OAAN), Media Independent Practitioners Association of Nigeria (MIPAN), and the Lagos State’s outdoor regulatory agency, the Lagos State Signage and Advertisement Agency (LASAA),  made the call recently, in Lagos,  at this year’s Health Walk, organised by OAAN, in collaboration with MIPAN, to mark the World Health Day.

 

 

Speaking with the media at the end of the walk, which saw participants trek more than 3kilometres from Lagos Television in Agidingbi to Police College in Ikeja, the President of OAAN, Mr. Sola Akinsiku explained that besides enhancing the health of practitioners, the program was also designed to  further deepen the camaraderie existing among practitioners.

 

 

He  stated that this year’s  edition of the program held so much significance for the organisers, since it was able to attract the government regulatory agency in the sector,  LASAA, which he added, represents  ‘a sign of better things to come’.

 

 

“While we need a very good health to achieve whatever we set out to achieve, we also must know that we need better understanding between we practitioners, and an enhanced bonding with the regulators to grow the industry. Interestingly this fitness walk provides us with the platform to achieve these objectives,” he stated.

 

 

In his remarks, Group Executive Director, Media Investments at OMG WeCa Nigeria,  and Exco member of MIPAN, Yinka Adebayo, explained that the exercise stemmed from the need to maintain a work-life balance.

 

 

He noted that since practitioners are always engaged, the annual fitness walk provides them the rare opportunity to engage in health exercise that will keep them and their businesses alive.

 

Adebayo  added that the partnership with OAAN demonstrated the essence of collaboration; since the exercise had since provided the opportunity for the two associations to network and socialize.

 

 

Assistant General Manager, LASAA,, Bolade Otukoya,  commended the two associations for organizing the event, noting that it provided participants the opportunity of a better bonding, and networking.

 

Photo Caption

Second From Left, Immediate Past President, Emmanuel Ajufo, and the President, Sola Akinsiku, (Third from Left) of the Out of Home Advertising Association of Nigeria (OAAN), during the Fitness Walk, in Lagos, recently.