Stanbic IBTC Holdings, an end-to-end financial institution in Nigeria, and  member of the Standard Bank Group, has been recognised as the fastest-growing brand in Nigeria. 

 

 

This recognition comes from a comprehensive report by Brand Finance, a renowned London-based brand valuation consultancy.

 

 

The annual analysis, which covered the period from March 2023 to March 2024, highlighted bank’s impressive brand value growth, which nearly tripled within one year, reaching N75 billion with a remarkable 184% surge.

 

 

“This exceptional performance underscores the company’s strategic focus on enhancing financial services and delivering outstanding value to customers and stakeholders,” the report stated.

 

 

Expressing delight at the recognition, Chief Executive of Stanbic IBTC, Dr. Demola Sogunlee, described it as a   reflection of the  bank’s relentless hard work, dedication and spirit of excellence. 

 

 

“Our commitment to innovation, customer satisfaction, and strategic growth initiatives has distinguished us in Nigeria’s competitive financial  landscape  and positioned us as leaders, vigorously driving change and innovation.

 

 

“We are honoured to receive this accolade, acknowledging our status as the fastest-growing brand in Nigeria. This recognition is a powerful motivator, compelling us to uphold our commitment to excellence,  client experience  and setting even higher standards in financial services. Customer satisfaction and excellent service delivery will remain at the heart of our operations,” he stated.

 

 

The report employed a rigorous methodology, including the royalty relief approach, which combines market and income valuation approaches. This analysis highlighted the banking sector’s dominance in Nigeria’s brand landscape despite challenges such as currency devaluation and rising inflation. Stanbic IBTC’s recognition as the fastest-growing brand clearly indicates its strong brand and effective business strategy.

 

 

“The company’s commitment to sustaining this growth trajectory and enhancing its contributions to Nigeria’s banking sector and overall economic development offers hope and promises a brighter future for the Nigerian banking sector,” the report stated.