A new book, with  thematic thrusts woven around promoting lifelong learning opportunities for everyone under the Sustainable Development Goal (SDG4) in Nigeria, ‘Step Forward: Market Place Readiness’, has been in launched, in Lagos.

 

 

Written by the Corporate Executive and Founder of the LightHouse Network, Nkiru Olumide-Ojo, the new book is designed to prepare young people for the job market, equipping them with the necessary skills to seize available opportunities or even create new ones.

 

 

In her opening remarks, Mrs. Yetunde Baderinwa, National Youth Service Corps (NYSC) Lagos State Coordinator, Mrs. Yetunde Baderinwa; described the  modern-day marketplace as  dynamic, competitive, and full of opportunities.

 

 

She however advised businesses, desirous of enhancing their bottomlines, to be ready to face the numerous challenges, confronting them  in today’s marketplace.

 

 

“Market readiness involves understanding these challenges, adapting to changes, and strategically positioning oneself to capitalize on opportunities as they arise,” she stated.

 

 

According to her, NYSC had, in the last 13 years,  sensitised three million, three hundred and  six thousand, six hundred and forty-six corps members, to the various entrepreneurship opportunities that abound, around them.

 

 

Addressing corp members present, and guests, already in the workplace, Founder of Ruff and Tumble, Mrs. Adenike Ogunlesi,  stressed the need for them to be intentional about building  their  mindsets.

 

 

“Stand your ground based on three things: building your character, understanding what you value, and what your values are as a human being, and building your competence,” she added.

 

 

Leading the panel session were Mrs. Ogunlesi, Mrs.  Baderinwa, Director of Executive Education at Lagos Business School, Mr. Victor Banjo; a renowned radio and TV broadcaster, content creator, actor, and event host, Joseph Onaolapo (Jay On Air); and a dynamic young professional at Stanbic IBTC, Tobilola Aboaba, among others.

 

 

“Step Forward: Market Place Readiness,” a product of Nkiru and her team’s extensive work in underserved tertiary institutions, providing essential market readiness skills to students, is designed to broaden their reach and impact, offering valuable insights and practical advice to a wider audience.

 

 

It delves into situations and issues that undergraduates face in their everyday lives, preparing them for the challenges of the marketplace.

 

 

Photo Caption:

From Right: Founder of Ruff and Tumble, Adenike Ogunlesi; Corporate Executive and Founder of the LightHouse Network, Mrs. Nkiru Olumide-Ojo and Lagos Coordinator, National Youth Service Corps (NYSC), Mrs. Yetunde Baderinwa at the launch of the new book: ‘Step Forward: Marketplace Readiness’ in Lagos, recently.