Emmanuel Agu

 

 

Apex regulatory agency in the nation’s advertising space, the Advertising Regulatory Council of Nigeria (ARCON) has announced the appointment of seasoned marketing professional, Dr. Emmanuel Agu, as the Chairman of the Advertising Standards Panel ASP, thereby taking over from the erstwhile chairman,  Omowunmi Owodunni, who had served out her tenure.

 

 

ASP,  a body established  by Section 53 of the Advertising Regulatory Council of Nigeria (ARCON) Act No. 23  of 2022, is charged with the responsibility of ensuring advertisements  conform with the prevailing laws of Nigeria, as well as the Code of  ethics of the advertising  professions.

 

 

The Head, Corporate Affairs, ARCON, Winifred Akpan, in a statement, explained that with the appointment, Agu is expected to use his  vast experience in the nation’s marketing space, to better position the ASP.

 

 

A PH.D holder in Marketing, with specialisation in  Marketing Communication, from Babcock  University, Ilishan  Remo Ogun State, Agu also has a M.Sc in Media & Marketing Communications from Pan-Atlantic University (PAU), an MBA in Marketing Management from Lagos State  University, and  a B.Tech (Hons) in Agricultural Economics & Extension from the Federal  University of Technology, Owerri (FUTO), in Imo State.

 

 

The new ASP Chairman  started his career as Senior Brand Manager with Guinness Nigeria Plc, in 2006, later joined  Nigerian Breweries Plc in 2013, as a Marketing Manager, before moving  on to JOTNA Group Limited (The LaCasera Company, Lagos, in 2018, as Group Marketing Director.

 

 

As an experienced marketing leader, Agu has a proven record of  directing and managing known brands like  Mainstream Lager (Goldsberg, Life Beer, “33” Export & More Lager); Stout (Legend, Extra Stout, Turbo King & Williams); La Casera Apple Drink, Smoov Chapman, Bold  Franchise and a host of others.

 

 

Besides using his vast experience to drive the body, Agu is also expected intensify the Panel’s efforts at upholding the ethics and standards of the  Council and advertising industry in general.

 

 

Other stakeholders that will have one representative, each, on the board of the Panel are:  Association of Advertising Agencies of Nigeria (AAAN), Advertisers Association of Nigeria (ADVAN), Broadcasting Organisation of Nigeria (BoN), Newspaper Proprietors Association of Nigeria (NPAN),  Outdoor Advertising Association of Nigeria (OAAN), Media Independent Association of Nigeria (MIPAN), Experiential Marketers Association of Nigeria (EXMAN), Federal Competition and Consumer Protection Commission (FCCPC), Central Bank of Nigeria (CBN), Securities and Exchange Commission (SEC), National Insurance  Commission (NAICOM), Nigerian Communication Commission (NCC), National Agency for Food and Drug Administration and Control (NAFDAC), National Broadcasting Commission (NBC), National Council of Women  Societies (NCWS), Nigeria Lottery Commission, and Nigeria Press Council.