Steve Babaeko

 

With the successful conclusion of the 2024 Annual General Meeting (AGM) of the Advertising Agencies Association of Nigeria (AAAN), and the election of a new President, Mr. Lanre Adisa, the association’s immediate Past President, Mr. Steve Babaeko, has expressed the delight that his EXCO was able to make its impact felt, and, in consequence, leave the association far stronger than it met it.

 

Babaeko, whose second tenure of two years ended at the  association’s 51st AGM , held in Abeokuta, over the weekend,  stated that though the  association encountered significant challenges, but was able to overcome them with the support and cooperation of all the members.

 

Among the achievements recorded since 2020 when he was elected, he stated, is the appointment of the first female director of the association, a reflection of the association’s commitment to diversity and inclusion and one that sets a precedent for the future leadership of the AAAN.

 

The achievements also include the launch of AdCademy, in partnership with the prestigious Henley Business School, an initiative, he explained, conceived to enhance professional development and strategic capabilities of members to ensure that the association continues to lead the line of innovation in the industry.

Through strategic partnerships, he added, the association’s reputation and relevance within the industry and beyond have been enhanced, while a collaborative and engagement culture has bred a strong sense of community within its diverse membership.

 

“These achievements stand as a testament to our collective dedication and vision for the future of AAAN. We have remained steadfast in our commitment to fulfilling the promises made during our campaign and today, I am proud to say that we leave our association in a stronger position than ever before,” he said.

 

Babaeko noted that the current economic realities necessitate an appraisal of the Advertising industry’s relevance in nation building, as they provide the basis of this year’s theme: “Breaking the Mould-Creativity and National Development”.

 

The conference featured presentations on the theme by accomplished filmmaker, Mr. Femi Odugbemi, and Chichi Nwoko of WHAT! Media.