The management of P+ Measurement Services has announced the agency’s partnership with the Location Marketing Awards (LOMA), often referred to as the Oscar of the outdoor advertising industry, as the official PR measurement partner for the upcoming event.

 

 

LOMA, an initiative of the Kingsley Onwukaewe- led OOH Academy is dedicated to recognizing and celebrating excellence in the outdoor advertising sector in Nigeria.

 

 

The leading independent media intelligence consultancy, in a statement, expressed the belief that the partnership with LOMA would enable it bring its unmatched expertise to the event, scheduled for September 27 and 28, 2024, in Lagos, by providing independent monitoring, measurement, and audit of the  media performance for the event.

 

 

“Known for their detailed media monitoring, measurement, evaluation, and analysis, P+ Measurement Services would ensure that LOMA’s media activities are meticulously evaluated, enhancing the transparency and credibility of the awards,” the statement read.

 

Internationally recognized as a premier PR measurement and evaluation consultant, P+ Measurement Services operates under the governance and regulations of the International Association for the Measurement and Evaluation of Communication (AMEC).

 

 

Industry watchers believed P+Measurement Services’ involvement underscores LOMA’s commitment to maintaining the highest standards in recognizing outstanding achievements in the outdoor advertising industry, providing an objective and comprehensive assessment of the event’s media impact.

 

Expressing his delight at the partnership, the Director of OOH Academy, Kingsley Onwukaeme, noted that P+ Measurement Services’ choice as the Academy’s official PR Measurement partner for this year’s LOMA Conference and Awards, stemmed from their excellence expertise in media intelligence, which, he stated, align perfectly with the Academy’s mission to honor the best in outdoor advertising.

 

 

“With P+ on board, we are confident that LOMA will continue to set the benchmark for excellence in the industry,” he added.