Organisers of the annual marketing awards, the Nigerian Marketing Awards, have unveiled plans for this year’s edition of the award, scheduled for Lagos in the last quarter of the year.
The Founder of the Award, Tony Agenmonmen, in a statement issued over the weekend, disclosed that the event, scheduled for 23rd November, this year, will, for the first time since its inception in 2022, be holding in Lekki, outside Eko Hotel, the usual venue which had played host to the first two editions.
Agenmonmen further explained that the intention of the organisers is to use this year’s edition, tagged ‘Ignite’, to stated that the 2024 edition, the third in the series, will be build on the successes of the inaugural and second editions of the award, held in 2022 and 2023 respectively.
He added that the 2024 Award would provide another opportunity for stakeholders in the nation’s marketing sphere to celebrate excellence, creativity, and innovation within the marketing industry.
Speaking on the event’s theme, the Immediate Past President of the National Institute of Marketing of Nigeria (NIMN) further explained that the idea embodies the spirit of innovation and the spark of creativity that drives the marketing industry forward.
“It symbolizes the power of new ideas and bold strategies that can energize the industry, pushing the boundaries of what’s possible. “Ignite” encourages marketers to light up their creativity, inspire change, and fuel growth with passion and purpose.
“It is a call to action for all marketing professionals to ignite their potential and lead with visionary ideas that transform the marketplace,” Agenmonmen stated.
While calling on marketing professionals and organizations to showcase their achievements and gain recognition on a national platform, Agenmonmen described NMA as a prestigious platform to recognize and honour outstanding achievements within the marketing industry.
One of the strong-points of the Awards, he added, is its continued recognition and endorsement by relevant local and international professional bodies, such as the Advertising Regulatory Council of Nigeria (ARCON), National Institute of Marketing of Nigeria (NIMN), Association of Advertising Agencies of Nigeria (AAAN), the Out-of-Home Advertising Association of Nigeria (OAAN), Experiential Marketers Association of Nigeria (EXMAN), and the United Kingdom-based Independent Awards Standards Council.
The 2024 Awards spotlight the exceptional efforts of individuals, organizations, and brands that have implemented strategies, campaigns, and initiatives contributing significantly to the advancement of marketing in Nigeria.
“The overwhelming response and positive feedback from the previous editions have motivated us to elevate the experience even further this year. We are confident that the 2024 edition will continue to highlight the remarkable talent and innovation within the Nigerian marketing community,” he added.
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