The  crucial issue of shifts in technology, culture and new business models, and how to  navigate them, will  be the focus of this year’s edition of the National Advertising Conference (NAC),  as advertising practitioners, again, gather in Abuja, the nation’s federal capital, in November, this year.

 

 

The Advertising Regulatory Council of Nigeria (ARCON),  organisers of the event, in  a statement, explained that the three-day event, tagged, ‘Navigating the Shifts: Technology, Culture and New Business Models’, will  kick off with a fireside chat featuring Dr. John Momoh, Chairman, Channels Media Group.

 

It will be recalled that the 2023 edition of the event  fireside chat featured Lolu Akinwunmi, an author, and the Group CEO, Prima Garnet, Lagos, Nigeria.

 

According to the apex regulatory body in the nation’s advertising space, this year’s event, scheduled for November,  will also provide attendees the opportunity to engage in a series of interactive break-out sessions, panel discussions, and networking sessions that explore the latest trends, tools, and techniques, shaping the future of advertising.

 

The council described the event,  designed to bring together top professionals, innovators, and thought leaders from the world of advertising, as also a unique opportunity for such professionals, across the advertising spectrum, to come together and share insights, challenges, and innovative solutions.

 

“The conference is bringing the best minds in the industry to one place to foster creativity and drive the next wave of advertising excellence,” the agency stated.