The Advertising Regulatory Council of Nigeria (ARCON) said it would  sanction Jols Medix Nigeria Limited  for running an  online/social media advert, without the authorisation of the council.

 

 

The apex regulatory body in the industry, in a statement signed by its Director General, Dr. Olalekan Fadolapo, noted that the company had run a social media platform advert of Lung Detox Tea, which claimed  it makes smoking healthy.

 

 

It stated that the advert was neither submitted for vetting, nor approved by the Advertising Standards Panel (ASP).

 

 

ASP is  the statutory body with the responsibility of ensuring  that all advertisements conform with the  Nigerian Code of Advertising, in line with Section 53 of the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.

 

 

“Upon petition, ARCON investigated  the company’s  advertising activities. It was discovered that besides the Lung Detox Tea advert, there are other advertisements with unsubstantiated claims exposed on the company’s Instagram page, a platform owned by Meta Inc, and represented in Nigeria by Facebook Nigeria Operations Limited,” it stated.

 

 

Some of the company’s unapproved ad contents, listed by the  Council, include:  Bye-Bye to Ulcer Pains for its EU Tea; With Lungfax, Smoking is Healthy,  With Lungitax, It’s a Happy Smoker & Healthy Lungs, 100%Nacking Energy Activated and How To Boost Your Libido, among others.

 

 

The council assured it would take necessary action to ensure the company is sanctioned  for the exposure of the unapproved advertisements, according to relevant laws, and in line with the Nigerian Code of Advertising.