L-R: Head, Consumer Products & Segments, Ecobank Nigeria, Victor Yalokwu; one of the lucky winners of N500,000.00 in quarterly draws category, Aminat Adefaka; Head, Consumer Banking, Adeola Ogunyemi; Head, Product Marketing, Ejiebhen Egbomondion and Head, Corporate Communications, Austen Osokpor: all of Ecobank Nigerian, during the bank’s Super Reward Grand Finale draws held in Lagos, recently.
The management of Ecobank Nigeria has disclosed that a total sum of N42 million was won by its customers throughout the six-month period the just-concluded “Super Reward Millionaire Geng Promo”, ran.
The promo, which ran from July 1 to December 31, 2024, saw customers of the Pan-African bank winning various monetary rewards in monthly, quarterly, and grand prize draws.
From the breakdown of the rewards, presented by the bank, 520 customers won N50,000 each in the monthly draws; 16 customers received N500,000 each in the quarterly draws; and four customers took home N2 million each in the final grand prize draws, covering four regions, across Nigeria: FCT & North, Lagos, Midwest and Southwest, and South-South Southeast.
Expressing her delight at the public response to the promo, over the weekend, the bank’s Head of Consumer Banking, Adeola Ogunyemi explained that the promo was designed to encourage savings.
She highlighted that the initiative was part of Ecobank’s strategy to reward customer loyalty and deepen financial inclusion, particularly for Nigerians in rural and semi-urban areas.
“In the last six months, we’ve seen a tremendous response from our customers. People are becoming more conscious of the importance of saving. No matter how much you earn, it’s never enough. So, you have to discipline yourself. It’s not about how much comes in, but how much you can retain,” Ogunyemi stated.
Similarly, the bank’s Head of Consumer Segments & Products, Victor Yalokwu explained that the promo was launched to encourage savings while also rewarding customers.
“Our goal was to cater to the mid-to-low or mass-market segments. We also have initiatives targeting the mid-to-high, mass affluent, and high-net-worth individuals, but this promotion was designed to be more inclusive, reaching those in the mass market,” Yalokwu stated.
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