Intelligence and communications measurement agency, P+ Measurement Services, has announced  plans to hold  the 28th edition of its  virtual event, Evaluate PR.

 

The agency, in a statement, explained that the session, expected to hold on Friday,  March 28, 2025,  will explore the theme: “Global Affairs & Market Trends: Understanding the Bigger Picture for Smarter PR.”

 

It added that  the event is also aimed at equipping PR and communication professionals with the knowledge to navigate the rapidly-evolving  global PR ecosystem, induced by geopolitical shifts, economic dynamics, and regulatory changes.

 

“This event aims to equip PR and communication professionals with the knowledge to navigate these transformations, enabling them to craft smarter, more adaptable, and ethically sound communication strategies”, the agency stated.

 

It explained further that  the 28th edition of the Evaluate PR will feature a distinguished panel of thought leaders and industry practitioners, including  Head of PR and Communications (Energy Storage Division) at Transsion Holdings, Olaotan Fawehinmi; Director of Research and Insights at Commetric and Director of the International Board of Directors at AMEC, Maya Koleva; and Corporate Communications Manager at Nosak Group, Kenneth Adejumoh; and the session moderator, Stanley Nwadialor,  from P+ Measurement Services.

 

“These accomplished experts will share invaluable insights on how global affairs and market trends shape public relations, providing PR professionals with strategies to remain agile and impactful in today’s interconnected world,” the agency stated.

 

It expressed  the optimism that participating at the session will avail the attendees the opportunity to  gain a global perspective on the impact of geopolitical shifts and market trends on PR strategies.

 

Besides, the agency believed participants will also receive insights into emerging market dynamics and their influence on public perception and brand reputation.

 

“The session will also cover strategic alignment with international regulatory changes and evolving consumer expectations, as well as ethical communication techniques to enhance credibility while managing sensitive information in a rapidly evolving media environment, ” the agency added.