The Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body of corporate and marketing communication professionals working in Deposit Money Banks (DMBs) in Nigeria, has announced Thursday, August 17, 2023, as the date for its 2nd National Stakeholders’ Conference set to hold at Bankers House, CIBN, Adeola Hopewell Street, Victoria Island, Lagos.

 

Tagged “Marketing Financial Services in Dynamic Times”, the ACAMB stakeholders’ conference will serve to spotlight the evolving role of marketing communications in Nigeria’s burgeoning financial services industry.

 

The association, in a statement issued on Wednesday, disclosed that the keynote address at the conference will be delivered by the Group MD, CMC Connect and immediate past President, African Public Relations Association (APRA), Yomi Badejo-Okusanya.

 

There will also be a panel discussion featuring a number of high-profile marketing communication experts and c-suite executives including: the CEO/Chief Creative Officer, X3M Ideas and President, Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko; Group Head Manufacturing, Corporate Banking Directorate of First Bank of Nigeria Plc, Helen Ogboh; Group Head, Banking Services, Premium Trust Bank, Tolulope Ogundipe; Executive Director/COO, Heirs Life Assurance, Tosin Adebayo-Yusuf; Director, Lagos Chamber of Commerce and Industry (LCCI), Dr. Sunnie Omeiza-Michael and  Director, CWG Plc, James Agada.

 

Commenting on the theme of this year’s stakeholders’ conference,  the association’s President, Rasheed Bolarinwa, said, “In dynamic times such as this, Marketing Communications plays an even greater role in the long-term viability and sustainable growth of Financial Institutions. It is no longer enough to offer innovative products and services, as these have become baseline in a highly competitive and consumer-driven market like ours. Hence, this conference has been carefully put together to provide all participants with the technical know-how to build and maintain trust with customers throughout the service journey whilst also factoringin the dictates of other key stakeholder groups.”

 

The maiden edition of the conference, held in 2022, had its thematic thrusts woven around building greater synergies within the Organised Private Sector(OPS) in Nigeria, in the face of the ‘new normal’ brought on by the Covid-19 pandemic.