The Advertising Regulatory Council of Nigeria (ARCON) has announced plans to release the register of all advertising practitioners and agencies, in the country, by March, this year.

 

 

 

The apex regulatory body in the industry, in  a recent notice, tagged: ‘Notice of  Publication of Register of Advertising Practitioners and Advertisement  Agencies Licensed By ARCON’, explained that the move is in tune with  the provisions of ARCON Act 202, Section 22 (1) and (5) and  section 2 (1) .

 

 

The provisions, it explained, require   the Council to maintain a register of individuals entitled to  practise Advertising in Nigeria, as well as organizations entitled to undertake the  business of  advertising, advertisement and marketing communications in Nigeria, in accordance with the Act , and to publish such register from time to time.

 

 

“Only persons and organizations who have fulfilled the conditions for listing in the  register, will be so listed  in the publication in line with the law,” the agency warns.

 

 

It also informed of its decision to  commence full implementation of the Corporate Licence  Regime on April 1, 2024.

 

 

According to the agency, the commencement of  the Regime would require  advertisement agencies (Full Service, Creative,  Media Buyer, Media Brokers, Digital  Agencies,  Experiential, Below the Line and Out of Home)  to obtain  an operating licence from  the agency before they can practise.