BrandsTrack

    The Director General, Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo has explained that the agency’s decision to introduce the ARCON Journal of Advertising and Marketing Communications (AJAMC), at this year’s Advertising Industry Colloquium (AIC), stemmed from the need to  bridge the existing gap between the academia and professionals in the nation’s marketing space.     GivingRead More

    P+ Measurement Services, a leading Media Intelligence Consultancy, has scheduled the  highly anticipated 26th edition of #EvaluatePR, for today, Friday, June 21st, 2024.     The agency, in a statement, explained that the quarterly event, which  will be conducted virtually  from 12:00 pm to 1:30 pm, is designed to facilitate engaging discussions, offer valuable insights, and keep industryRead More

Philip Odiakose     In this piece, Philip Odiakose, the Chief Media Analyst at P+ Measurement Services, a member of AMEC,  leader and advocate of  Media Monitoring, PR Measurement and evaluation in Nigeria, identifies key players and specialties in media monitoring industry, while stressing the imperative for industry players in the sector to come under the umbrella of an association.      Read More

    A new book, with  thematic thrusts woven around promoting lifelong learning opportunities for everyone under the Sustainable Development Goal (SDG4) in Nigeria, ‘Step Forward: Market Place Readiness’, has been in launched, in Lagos.     Written by the Corporate Executive and Founder of the LightHouse Network, Nkiru Olumide-Ojo, the new book is designed to prepare young people for theRead More

      Nigerians, especially subscribers to MultiChoice’s Dstv and Gotv, have continued to express mixed feelings over the decision of the paytv company to readjust its subscription rates, in compliance with a recent court orders.     The Competition and Consumer Protection Tribunal (CCPT), sitting in Abuja, had ordered the paytv company to revert to its old prices, pendingRead More