Articles by: Brandstrack

Quadrant MSL appoints Chidinma Nwankwo, COO

Quadrant MSL appoints Chidinma Nwankwo, COO

News June 24, 2024 at 11:09 am 0 comments

Chidinma Nwankwo   The management of The Quadrant MSL has announced the appointment of Chidinma Nwankwo as the new Head of Business/Chief Operating Officer of the organisation.     The strategic communication and public relation communications agency,  under Insight Redefini Group, in a statement, expressed the optimism that, with the appointment,  Chidinma will be bringing with her a wealth ofRead More

AIC 2024: Why we are introducing Advertising Journal – DG, ARCON

AIC 2024: Why we are introducing Advertising Journal – DG, ARCON

News June 24, 2024 at 10:24 am 0 comments

    The Director General, Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo has explained that the agency’s decision to introduce the ARCON Journal of Advertising and Marketing Communications (AJAMC), at this year’s Advertising Industry Colloquium (AIC), stemmed from the need to  bridge the existing gap between the academia and professionals in the nation’s marketing space.     GivingRead More

Global PR Experts converge for 26th ‘#EvaluatePR  event on Brand Health Metrics’.

Global PR Experts converge for 26th ‘#EvaluatePR event on Brand Health Metrics’.

News June 21, 2024 at 6:23 am 0 comments

    P+ Measurement Services, a leading Media Intelligence Consultancy, has scheduled the  highly anticipated 26th edition of #EvaluatePR, for today, Friday, June 21st, 2024.     The agency, in a statement, explained that the quarterly event, which  will be conducted virtually  from 12:00 pm to 1:30 pm, is designed to facilitate engaging discussions, offer valuable insights, and keep industryRead More

The Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an Association

The Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an Association

Reviews June 18, 2024 at 10:17 am 0 comments

Philip Odiakose     In this piece, Philip Odiakose, the Chief Media Analyst at P+ Measurement Services, a member of AMEC,  leader and advocate of  Media Monitoring, PR Measurement and evaluation in Nigeria, identifies key players and specialties in media monitoring industry, while stressing the imperative for industry players in the sector to come under the umbrella of an association.      Read More

New book on marketplace success, debuts

New book on marketplace success, debuts

News June 18, 2024 at 9:42 am 0 comments

    A new book, with  thematic thrusts woven around promoting lifelong learning opportunities for everyone under the Sustainable Development Goal (SDG4) in Nigeria, ‘Step Forward: Market Place Readiness’, has been in launched, in Lagos.     Written by the Corporate Executive and Founder of the LightHouse Network, Nkiru Olumide-Ojo, the new book is designed to prepare young people for theRead More