BrandsTrack

Philip Odiakose     Leader and advocate of Media Monitoring, PR Measurement and Evaluation in Nigeria, and  Chief Media Analyst at P+ Measurement Services,  Philip Odiakose, in this piece, discusses the dynamics of Search Engine Optimisation (SEO), and how it can significantly affect the way media monitoring tools pick up brand mentions, especially from the low-SEO news platforms.    Read More

    Organisers of the annual marketing awards,  the Nigerian Marketing Awards, have unveiled plans for this year’s edition of the award, scheduled for Lagos in the last quarter of the year.     The Founder of the Award, Tony Agenmonmen, in a statement issued over the weekend,  disclosed that the event, scheduled for 23rd November, this year, will, forRead More

  Stanbic IBTC Bank has announced the launch of its updated Internet Banking platform, Enterprise Online 3.0,  for business customers.     The upgrade includes new features to enhance the customer experience, based on customer feedback from version 2.0.     Other improvements, offered by the upgraded platform  include: enhanced transaction processing for single and bulk transfers; self-service password resetRead More

    The Manufacturers Association of Nigeria (MAN),  and the Lagos Chamber of Commerce and Industry (LCCI), have warned that the recent petroleum price hike may sound the death knell of the nation’s manufacturing sector, and force small businesses to shut down.     The two groups gave the warnings,  in separate  statements, issued  on Wednesday, in reaction to theRead More

  The Lagos Chamber of Commerce and Industry (LCCI) has called on the federal government to intensify its efforts at  providing electricity meters to consumers in the power sector, as a way of enhancing confidence in the sector.     The Chamber, in a statement issued on Monday, by its Director General, Dr. Chinyere Almona, on the nation’s  2024 SecondRead More