Articles by: Brandstrack

Minister advocates Public-Private collaboration for sustainable Art Industry ...commends Ecobank, others for supporting emerging artists

Minister advocates Public-Private collaboration for sustainable Art Industry …commends Ecobank, others for supporting emerging artists

News April 3, 2025 at 5:39 am 0 comments

  From Left: Head of SME, Partnership and Collaboration, Omoboye Odu;  Executive Director of Commercial Banking, Kola Adeleke;   Managing Director/Regional Executive, Bolaji Lawal, all of  Ecobank Nigeria;  Minister of Art, Culture and Creative Economy, Hannatu Musa Musawa;  Founder of +234 Art Fair and Soto Gallery, Mrs. Tola Akerele; and  Project Director of the +234 Art Fair; Ms. Toyin Laoshe, atRead More

OoH: Aftermath of COVID 19 still here with us - OAAN President

OoH: Aftermath of COVID 19 still here with us – OAAN President

News March 26, 2025 at 3:58 am 0 comments

Sola Akinsiku   Though gradually reclining from  memories of  individuals and businesses, globally, the President of the Out- of- Home Advertising Agencies of Nigeria (OAAN), Mr.Sola Akinsiku, has said the effects of the pandemic, which affected lives and livelihood,  are still being felt at the nation’s out-of-home (OoH) advertising space.       The OAAN president, in an exclusive interviewRead More

Why Consumer is key to achieving 'just transition' to sustainable lifestyles - Experts

Why Consumer is key to achieving ‘just transition’ to sustainable lifestyles – Experts

News March 26, 2025 at 3:43 am 0 comments

From  Left:  President/CEO, UPTICOMM Marketing Company Ltd, Mr. Segun McMedal; President, Experiential Marketers Association of Nigeria (EXMAN), Mrs. Tolulope Medebem;  Founder/CEO Ladybird Communications, Mrs. Bunmi Oke; Founder Consumer Advocacy Foundation of Nigeria (CAFON) Mrs. Sola Salako-Ajulo; Chairman Brand Journalists of Nigeria(BJAN), Mr. Daniel Obi;  Principal Consultant/CEO NECCI, Dr (Mrs.) Nkechi Ali-Balogun; President, Nigerian Institute of Public Relations ( NIPR),  LagosRead More

P+ Measurement Services to hold 28th EVALUATE PR

P+ Measurement Services to hold 28th EVALUATE PR

News March 26, 2025 at 2:50 am 0 comments

Intelligence and communications measurement agency, P+ Measurement Services, has announced  plans to hold  the 28th edition of its  virtual event, Evaluate PR.   The agency, in a statement, explained that the session, expected to hold on Friday,  March 28, 2025,  will explore the theme: “Global Affairs & Market Trends: Understanding the Bigger Picture for Smarter PR.”   It added that  the event is alsoRead More

PR Nightmares: Why Your Client Should Never Find Negative News Before You Do - Philip Odiakose

PR Nightmares: Why Your Client Should Never Find Negative News Before You Do – Philip Odiakose

Reviews March 22, 2025 at 8:55 pm 0 comments

Philip Odiakose   Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client: “Hey, did you see thisRead More