Articles by: Brandstrack

OoH: Expert counsels brands on media monitoring, compliance

OoH: Expert counsels brands on media monitoring, compliance

More News January 15, 2024 at 11:42 am 0 comments

  Philip Odiakose   Integrated marketing communications expert, Philip Odiakose has stressed the need for brands to explore independent media monitoring strategies and ensure compliance,  to protect their Out -of- Home (OoH)media asset investments and brand equity. Odiakose,  the Lead Consultant at P+ Measurement Services,  in his paper tagged ‘X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must PrioritizeRead More

Unilever partners  TotalEnergies CAFON Cote D'Ivoire 2023, to sponsor 3,000 lucky consumers

Unilever partners TotalEnergies CAFON Cote D’Ivoire 2023, to sponsor 3,000 lucky consumers

News January 15, 2024 at 11:17 am 0 comments

        Unilever Personal Care brands, Rexona, Axe and Dove have been announced as the official sponsors of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire2023, which kicked off over the weekend, in  Cote d’Ivoire; and TotalEnergies CAF Women’s Africa Cup of Nations, slated for Morocco, later in the year.       The partnership with CAF,Read More

Dangote: MAN charges government's agencies on civility

Dangote: MAN charges government’s agencies on civility

More News January 11, 2024 at 8:51 pm 0 comments

  The Manufacturers Association of Nigeria (MAN) has stressed the need for agencies of government to be civil in their operations,  as it  expressed shock over the invasion of the Dangote Industries Limited (DIL) premises by men of the Economic and Financial Crimes Commission (EFCC).       The association, in a statement issued by its Director General, Segun Ajayi-Kadir,Read More

2024 Budget: Only 10 federal institutions made allocations for FOI - MRA

2024 Budget: Only 10 federal institutions made allocations for FOI – MRA

News January 9, 2024 at 11:32 pm 0 comments

    The  Media Rights Agenda (MRA) has  expressed deep concern over the poor level of funding in the Federal Government’s 2024 budget for the implementation of the Freedom of Information (FOI) Act and FOI-related activities by public institutions, noting that only 10 out of the 1,316 federal public institutions made specific allocations for FOI Implementation or other FOI-related activitiesRead More

Ecobank's EPAC Studios, top photo artists collaborate, explore contemporary photography scenes

Ecobank’s EPAC Studios, top photo artists collaborate, explore contemporary photography scenes

More News January 9, 2024 at 11:20 pm 0 comments

  Ecobank Nigeria’s flagship media outfit, EPAC Studios  has announced its collaboration with highly- rated Nigerian photographers to explore contemporary photography scenes.     The immersive photo experience, expected to hold  at the Ecobank Pan African Centre (EPAC), in Victoria Island, Lagos, January through February, is set to feature photography experts such as Kelechi Amadi, Emmanuel Oyeleke, Jokotade Shonowo, Yemi Kings and Okeffect, amongst others.     These aceRead More