Articles by: Brandstrack

CVA 2023: Traditional brands prove mettle as voting continues

CVA 2023: Traditional brands prove mettle as voting continues

News June 20, 2023 at 3:56 pm 0 comments

Thirty days after the commencement of voting on the 2023 Consumers Value Awards voting portal for the best value for Money brand in 52 different categories, indications of how the pendulum would  swing, this year, are beginning to emerge. A statement issued by the Event Planning and Director, Damilola Jimoh, revealed that established brands such as Dangote Cement, Dangote Sugar,Read More

Why we want urgent action on ARCON Council, multiple taxation, others- IMC stakeholders

Why we want urgent action on ARCON Council, multiple taxation, others- IMC stakeholders

Reviews June 20, 2023 at 3:44 pm 0 comments

Stakeholders in the nation’s integrated marketing communications industry have urged President Bola Tinubu to quickly constitute a council for the apex regulator in the industry, the Advertising Regulatory Council of Nigeria (ARCON), address the issue of multiple taxation in the industry, and revisit the recent escalation of excise duties on alcoholic beverages and tobacco, among others so as to giveRead More

Pure Bliss new promo to produce 60 millionaires in 60days

Pure Bliss new promo to produce 60 millionaires in 60days

Brands June 20, 2023 at 3:32 pm 0 comments

L-R: Brand Manager, Chic Choc & Nutrisnax, OK Foods, Olayinka Johnson; Brand Manager, Pure Bliss, Bukola Yusuph; Senior Legal Officer, Lagos State Lotteries and Gaming Authority, Kemi Adebiyi; Head, Lagos Office, Federal Competition and Consumer Protection Commission (FCCPC), Susie Onwuka and Head, Marketing, OK Foods, Sachin Wali during the unveiling of the Pure Bliss national consumer Promo in Lagos, recently.Read More

First Bank, SMEDAN reiterate commitment to boosting SMEs, sign MoU

First Bank, SMEDAN reiterate commitment to boosting SMEs, sign MoU

News June 19, 2023 at 4:40 pm 0 comments

First Bank of Nigeria has signed a Memorandum of Understanding (MoU) with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), with the aim of boosting small businesses in the country. Speaking at the signing ceremony, held at the bank’s head office, in Lagos, the Executive Director, Risk and Chief Risk Officer, First Bank, Segun Alebiosu stated that  theRead More

EXMAN gears up for brand summit, unveils event jury

EXMAN gears up for brand summit, unveils event jury

News June 15, 2023 at 1:35 pm 0 comments

President, EXMAN, Tunji Adeyinka The Experiential Marketers Association of Nigeria (EXMAN) has announced the names of members of  jury for its biennial awards, slated for the month of July, this year. The association, in a statement signed by its President, Tunji Adeyinka and Publicity Secretary, Adedeji Orunkoyi,  stated that  the Awards, scheduled for Lagos, form part of  the association’s 10thRead More