BrandsTrack

   The management of FrieslandCampina WAMCO Nigeria Plc, manufacturer of Peak Milk, has tendered its unreserved apology to the Christian Association of Nigeria (CAN), over  the Easter social media advertisement, described by the Christian body as making light of the sobriety of the Easter season. The company also announced the immediate withdrawal of the social media ad, arguing it wasRead More

                The management of the Lagos State Traffic Management Authority (LASTMA) has warned individuals impersonating its officers and men, in Lagos, to desist from the act or face prosecution.   LASTMA’s General Manager, Mr. Bolaji Oreagba gave this warning in  a statement issued by the agency’s Director, Public Affairs and Enlightenment, Mr. AdebayoRead More

      The  Lagos State Traffic Management Authority (LASTMA) has stated that the  fake traffic officer, arrested by its men, around Ikoyi area of Lagos, over the weekend, would be charged to court today, Monday.   The  agency’s Director, Legal Department, Barr. Akerele Kehinde, stated that the arrested suspect would be charged to court with all items recovered fromRead More

                                         Dr. Lekan Fadolapo, DG, ARCON The Advertising Regulatory Council of Nigeria (ARCON) has said  that the intent of its new law on digital advertising, which took effect from March 1, this year, is not to run anybody out of businessRead More

Philip Odiakose   Public Relation is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media relations, influencer marketing, and content creation, to achieve their goals. However, measuring and evaluating the effectiveness of these tactics isRead More