Articles by: Brandstrack

Why automated dashboard remains inadequate for PR measurement – Expert

Why automated dashboard remains inadequate for PR measurement – Expert

News April 12, 2023 at 9:07 am 0 comments

                                           Philip Odiakose   Marketing communications expert and Insights Consultant at P+ Measurement Services, Philip Odiakose has stated that, despite being one of the ways of measuring and evaluating the effectiveness of tactics adopted by PR professionals,  automated dashboard stillRead More

‘Offensive’ Easter Ad: Peak Milk apologises to CAN, withdraws content…We’ll sanction erring brands, agencies – ARCON

‘Offensive’ Easter Ad: Peak Milk apologises to CAN, withdraws content…We’ll sanction erring brands, agencies – ARCON

Brands April 12, 2023 at 8:53 am 0 comments

   The management of FrieslandCampina WAMCO Nigeria Plc, manufacturer of Peak Milk, has tendered its unreserved apology to the Christian Association of Nigeria (CAN), over  the Easter social media advertisement, described by the Christian body as making light of the sobriety of the Easter season. The company also announced the immediate withdrawal of the social media ad, arguing it wasRead More

LASTMA warns against impersonation, as  apprehended officer jailed

LASTMA warns against impersonation, as apprehended officer jailed

Transportation March 29, 2023 at 11:57 am 0 comments

                The management of the Lagos State Traffic Management Authority (LASTMA) has warned individuals impersonating its officers and men, in Lagos, to desist from the act or face prosecution.   LASTMA’s General Manager, Mr. Bolaji Oreagba gave this warning in  a statement issued by the agency’s Director, Public Affairs and Enlightenment, Mr. AdebayoRead More

Nabbed fake LASTMA official to be charged to court, today

Nabbed fake LASTMA official to be charged to court, today

Transportation March 27, 2023 at 8:41 am 0 comments

      The  Lagos State Traffic Management Authority (LASTMA) has stated that the  fake traffic officer, arrested by its men, around Ikoyi area of Lagos, over the weekend, would be charged to court today, Monday.   The  agency’s Director, Legal Department, Barr. Akerele Kehinde, stated that the arrested suspect would be charged to court with all items recovered fromRead More

New online ad regulation meant to enhance advertising, not kill businesses – ARCON

New online ad regulation meant to enhance advertising, not kill businesses – ARCON

News March 21, 2023 at 11:30 am 0 comments

                                         Dr. Lekan Fadolapo, DG, ARCON The Advertising Regulatory Council of Nigeria (ARCON) has said  that the intent of its new law on digital advertising, which took effect from March 1, this year, is not to run anybody out of businessRead More