BrandsTrack

Philip Odiakose   Public Relation is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media relations, influencer marketing, and content creation, to achieve their goals. However, measuring and evaluating the effectiveness of these tactics isRead More

                                       Philip Odiakose A media monitoring  expert  and Chief Insights Consultant at P+ Measurement Services,  Philip Odiakose, has  stressed the need for media monitoring professionals, desirous of making a big difference in their careers, to always pay attention to details; noting thatRead More

    The management of The Industry Newspaper, organisers of ‘The Industry Summit/Awards’, has announced the renaming of one of its Award Categories for this year’s event.   The event scheduled for the end of month, this year, in Lagos, will see the Lifetime Award Category changed to The Industry All Star, a testament of the organisers’ determination to constantlyRead More

  Ecobank Nigeria Limited said it is partnering with the International Institute of Tropical Agriculture (IITA), to train and also provide support services to 16,000 Nigerian youths on wealth creation through agriculture.   The training, targeted at young Nigerians between the ages of 18-40 years, will cover key areas of specialization including poultry, aquaculture, horticulture, and value addition.   Announcing theRead More

  Dr. Olabode Adetoyi   Agriculture expert and former Commissioner for Agriculture in Ekiti State, Dr. Olabode Adetoyi, has urged the incoming government at the centre, to review all existing policies on agriculture to enable the sector operate maximally.     Adetoyi gave this advice recently, while speaking to select media practitioners in Lagos.   The former commissioner, who isRead More