Articles by: Brandstrack

New marketing publication, Brand Knights, debuts

New marketing publication, Brand Knights, debuts

Brands December 4, 2022 at 9:04 am 0 comments

   A new marketing communication publication, Brand Knights, that has its thematic focus woven around industry’s captains’ lives and professional thoughts, has been launched.   The newsletter, a brain child of the  Brand Journalists Association of  Nigeria (BJAN), was launched at the association’s 10th anniversary celebration in Lagos, recently.   Unveiling the publication, which featured Sir Steve Omojafor, a thoroughbredRead More

OAAN loses VP

OAAN loses VP

News November 24, 2022 at 9:33 am 0 comments

Late Femi Ogala The umbrella body of out of home advertisers in Nigeria, the Outdoor Advertising Association of Nigeria (OAAN) has announced the passing of its Vice President, Mr. Femi Ogala.   The President of OAAN, Chief Emmanuel Ajufo, made the announcement on Wednesday, in Lagos, at the 2022 edition of the association’s Conference, Exhibition & Awards, held in Lagos.Read More

Cadbury Nigeria excites consumers with new biscuit offering

Cadbury Nigeria excites consumers with new biscuit offering

News November 21, 2022 at 9:18 am 0 comments

    L-R: Marketing Director, Motsamai Pule; Category Manager, Cocoa Beverages and Biscuit, Tolulope Olaoye; Managing Director, Oyeyimika Adeboye; Finance Director, Ologe Ogaga; Sales Force Communication and Planning Analyst, Adewale Lawani and CPA Lead, Samuel Asare, all of Cadbury Nigeria Plc, at the launch of Cadbury Bournvita Biscuit in Lagos, recently.    In a bid to further delight teeming consumersRead More

Some online journalists are thorough embarrassment to the media - Osoba

Some online journalists are thorough embarrassment to the media – Osoba

News November 16, 2022 at 6:00 pm 0 comments

    Former governor of Ogun State, Aremo Olusegun Osoba, has charged media executives on the need to check the excesses of bloggers and others, practising journalism online, noting that the activities of many of them had become an embarrassment to the media profession. Osoba made this remark in Lagos, on Monday,  at the media roundtable tagged ‘Deepening Media Professionalism Read More

ARCON: New name, more laws, fresh controversies

ARCON: New name, more laws, fresh controversies

Reviews September 4, 2022 at 11:34 am 0 comments

Stakeholders in the nation’s integrated marketing communications industry, were with mixed feelings, as the Director General of the newly-christened Advertising Regulatory Council  of Nigeria (ARCON), Dr. Lekan Fadolapo, unveiled the agency’s new name, and a new set of legislations, aimed at regulating advertising practice in Nigeria.   At the media event, held recently in Lagos, by ARCON, the  agency’s DGRead More