Articles by: Brandstrack

Adopt-A-School Initiative: Stanbic IBTC renovates Ogun School

Adopt-A-School Initiative: Stanbic IBTC renovates Ogun School

News September 30, 2024 at 2:59 pm 0 comments

  Stanbic IBTC Holdings Plc has completed a major renovation of Lisabi Grammar School in Abeokuta, Ogun State, expected to benefit over 3,400 students and 100 staff members. as part of its Adopt-A-School initiative.     The completion  marks the sixth school to benefit from the company’s commitment to educational development in Nigeria.     The historic Lisabi Grammar School,Read More

Re-invent or be dumped- Experts charge brands, managers at MCCA 2.0

Re-invent or be dumped- Experts charge brands, managers at MCCA 2.0

News September 30, 2024 at 2:36 pm 0 comments

(L-R): Lecturer, Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Dr. Dare Ogunyombo; PR Lead, 9Mobile, Chineze Amanfo; Media & Insight Manager, Rite Foods Ltd, Adedotun Ajibade; and  Chief Executive, Absolute PR, Akonte Ekine; at the 2nd Edition, MediaConsortium Conference and Awards (MCCA),  held in Lagos, recently.     Brands and brand custodians, desirous of relevance and  enduring patronage from today’s consumersRead More

Manufacturers' unsold goods inventory hits N1.24Trillion, as CBN increases MPR

Manufacturers’ unsold goods inventory hits N1.24Trillion, as CBN increases MPR

News September 30, 2024 at 1:09 pm 0 comments

  As the Central Bank of Nigeria (CBN) continued to tighten its monetary policy noose, as evident by its recent increase of its Monetary Policy Rate (MPR) to 27.25%, the umbrella body of the nation’s  manufacturers, the Manufacturers Association of Nigeria (MAN), has said the policy has begun to take severe tolls on the manufacturing sector, with the value ofRead More

Deepfakes major threat to media environment - Olabisi, Co-founder, Eybrids

Deepfakes major threat to media environment – Olabisi, Co-founder, Eybrids

Reviews September 22, 2024 at 9:56 am 0 comments

                                        Ahmed Olajide Olabisi Co-founder of Eybrids, Ahmed Olajide Olabisi, has described deepfakes, a synthetic media using artificial intelligence (AI), as posing serious threats to the media ecosystem. Olabisi raised the concerns in a paper,  titled, “The Threat of Deepfakes: AIRead More

AAAN extends LAIF frontiers, announces MIPAN as participants at 2024 edition

AAAN extends LAIF frontiers, announces MIPAN as participants at 2024 edition

News September 18, 2024 at 8:05 pm 0 comments

Lanre Adisa, President, AAAN   In a bid to achieve inclusivity and collaboration, within the nation’s creative space, the Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced its decision to spread the tentacles of its annual Lagos Advertising and Ideas Festival (LAIF).     Speaking at a media parley organized byRead More