The Institute of Brands Management of Nigeria (IBMN) has unveiled a series of activities lined up for its 2024 edition of West African Brands Excellence Awards.

 

 

The institute, in a statement, explained that the Awards, expected to hold in February, this year, in Lagos, will feature a conference, Mini Exhibition, Brands Presentation and Awards presentation.

 

 

Some of the resource persons, expected to feature at the  Conference, tagged , ‘Celebrating Great Brands Making Impacts in the West African Sub-region’, include seasoned brand analysts,  Victor Ademola Dairo, Akpo Gordons and Chief Executive Officer, Palmpay, Mr. Chika Nwosu, the statement revealed.

 

 

It added that the event, which will be the  13th, in the series, will also provide the opportunity to showcase West African Brands Exhibition 2024, which is aimed at promoting West Africa brands in the marketplace.

 

 

“It is a platform meant to showcase brands and products of companies in West Africa, so as  to increase  their  visibility and  reinforce their strategic relationship with their consumers.

 

 

“The West Africa Brands Excellence 2024 aims to identify, recognize and reward companies that apply Branding culture and Branding Management Policies designed to achieve corporate objectives in both profit and non-profit organizations in West Africa,” they stated.

 

 

Awards will be conferred on few West African companies, brands and individuals, who made impacts on lives of  consumers through their innovative ideas, it stated.