BrandsTrack

    Senior advertising practitioners in Nigeria have urged the newly-inducted fellows of  advertising to uphold professional ethics and adhere strictly to rules and regulations guiding advertising practice in the country.     The practitioners, who gave the advice  at the induction of 38 new Advertising fellows by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently, noted thatRead More

The Nigerian Institute of Public Relations (NIPR), Lagos Chapter, said it is introducing a new category, ‘Best in Environment/Sustainability Campaign,’ to its array of awards at this year’s  Lagos Public  Relations Industry Gala and Awards, scheduled to hold in Lagos, on December 21, this year, in tune with its commitment to global environmental concerns.Disclosing this at the press briefing onRead More

L-R: Birgitta Agene,  Oseremen Agenmonmen, Convener, NMA, Tony Agenmonmen; and Edewede Agenmonmen, at the  2nd Edition of the Award held recently in Lagos.     A marketing Communications expert and former Managing Director/CEO STB-McCann, Sir Steve Omojafor, has charged marketing practitioners to see Artificial Intelligence  (AI) as a tool,  complimenting  their natural intelligence,  rather than treat it as a threat.Read More

  Nigerian Experiential Marketing Agency, Brandlife, has won the award for the best Experiential Marketing Agency of the Year at the prestigious Nigerian Marketing Awards (NMA), held recently.     The annual Awards, which recognises marketing excellence in Nigeria, also seeks to reward and celebrate outstanding brands, personalities and organisations in the Nigerian marketing industry.   The awards are endorsedRead More

  The Outdoor Advertising Association of Nigeria (OAAN) has announced its decision to change name and unveil a new logo,  at the association’s 38th Annual General Meeting (AGM), held in Asaba, Delta State, over the weekend.   The rebranding, described by its leadership as part of its efforts at repositioning the association, also saw the emergence of a the association’sRead More