BrandsTrack

From one of the Masterclass Sessions  The management of Guaranty Trust Holding Company  (GTCo) Plc, organisers of the annual GTCo Foods and Drinks Festival, has said the primary intention of the festival isnot for  the company to make profit, but  rather provide a platform for the nation’s Small and Medium Scale Enterprises, in the foods and beverages industry, showcase theirRead More

                                       Hans Essaadi The management of  Nigerian Breweries Plc has said that the brew company’s decision to deploy  10 percent of its annual media budget to responsible drinking campaign, is to deepen awareness among consumers on the need to drink responsibly. TheRead More

  Jiti Ogunye   A legal luminary and Principal Counsel & Solicitor, Jiti Ogunye Chambers, Barrister Jiti Ogunye, has described the new Advertising Regulatory  Council of Nigeria (ARCON) Act 2022,  abolishing the Advertising Practitioners Council of Nigeria (APCON), as monstrous and draconian, noting such law will not serve the interest of the practice and .practitioners it is meant to protect.Read More

  Steve Babaeko, CEO, X3M Ideas   One of the nation’s leading creative agencies, X3M Ideas, has been announced as one of the 40 top global agencies by the publishers of Good Reports.   The 2022 Good Report, which featured the top 40 campaigns, ranked over 1029 campaigns, and  identified by the editorial team of the global publication,  highlighted theRead More

                                           Philip Odiakose   Marketing communications expert and Insights Consultant at P+ Measurement Services, Philip Odiakose has stated that, despite being one of the ways of measuring and evaluating the effectiveness of tactics adopted by PR professionals,  automated dashboard stillRead More