Phones, perfumes, men’s clothing, most demanded in Nigeria’s rural areas – Report
A recent report released by e-commerce platform, Jumia has identified phones, beauty items and perfumes, men’s Clothing, home (furniture, bedding, ) and men’s shoes as the most demanded categories by consumers in secondary cities and rural areas in Nigeria. Tagged “E-Commerce in Rural Areas”, the Report also highlights the e-commerce platform’s achievement in penetrating underserved regions andRead More
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