BrandsTrack

                                           Philip Odiakose   Marketing communications expert and Insights Consultant at P+ Measurement Services, Philip Odiakose has stated that, despite being one of the ways of measuring and evaluating the effectiveness of tactics adopted by PR professionals,  automated dashboard stillRead More

   The management of FrieslandCampina WAMCO Nigeria Plc, manufacturer of Peak Milk, has tendered its unreserved apology to the Christian Association of Nigeria (CAN), over  the Easter social media advertisement, described by the Christian body as making light of the sobriety of the Easter season. The company also announced the immediate withdrawal of the social media ad, arguing it wasRead More

                                         Dr. Lekan Fadolapo, DG, ARCON The Advertising Regulatory Council of Nigeria (ARCON) has said  that the intent of its new law on digital advertising, which took effect from March 1, this year, is not to run anybody out of businessRead More

                                       Philip Odiakose A media monitoring  expert  and Chief Insights Consultant at P+ Measurement Services,  Philip Odiakose, has  stressed the need for media monitoring professionals, desirous of making a big difference in their careers, to always pay attention to details; noting thatRead More

    The management of The Industry Newspaper, organisers of ‘The Industry Summit/Awards’, has announced the renaming of one of its Award Categories for this year’s event.   The event scheduled for the end of month, this year, in Lagos, will see the Lifetime Award Category changed to The Industry All Star, a testament of the organisers’ determination to constantlyRead More