BrandsTrack

                                        Ahmed Olajide Olabisi Co-founder of Eybrids, Ahmed Olajide Olabisi, has described deepfakes, a synthetic media using artificial intelligence (AI), as posing serious threats to the media ecosystem. Olabisi raised the concerns in a paper,  titled, “The Threat of Deepfakes: AIRead More

Philip Odiakose     Leader and advocate of Media Monitoring, PR Measurement and Evaluation in Nigeria, and  Chief Media Analyst at P+ Measurement Services,  Philip Odiakose, in this piece, discusses the dynamics of Search Engine Optimisation (SEO), and how it can significantly affect the way media monitoring tools pick up brand mentions, especially from the low-SEO news platforms.    Read More

Philip Odiakose   The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC), in this piece, in this piece, the Chief Media Analyst at P+ Measurement Services, Philip Odiakose writes about the gap created by this absence, and how it hampers PR, Advertising, and Media practices.     TheRead More

Tunji Bello     When Tunji Bello was appointed by the then Lagos State Governor,  the incumbent president of the Federal Republic of Nigeria, Bola Ahmed Tinubu, as the Head of the state’s signage regulatory agency, the Lagos State Advertisement and Signage Agency (LASAA), in 1999, little did anybody know that the accomplished journalist, lawyer, political scientist and environmentalist wasRead More

Philip Odiakose     In this piece, Philip Odiakose, the Chief Media Analyst at P+ Measurement Services, a member of AMEC,  leader and advocate of  Media Monitoring, PR Measurement and evaluation in Nigeria, identifies key players and specialties in media monitoring industry, while stressing the imperative for industry players in the sector to come under the umbrella of an association.      Read More