BrandsTrack

      In spite of the economic headwinds individuals and businesses have continued to battle with in Nigeria, a recent report has shown that fintech, telecommunications and railing hailing sectors have maintained a robust media presence and public awareness footprint.     This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data sharedRead More

Philip Odiakose Philip Odiakose is  the  Chief Media Analyst at P+Measurement Services. In this piece, the advocate of Media Monitoring and  Public Relations (PR) Measurement and Evaluation in Nigeria,  discusses the role of PR in enhancing public perception, while warning of the dire consequences of any attempt by the practice  to evaluate its own work.     Public Relations isRead More

                                        Ahmed Olajide Olabisi Co-founder of Eybrids, Ahmed Olajide Olabisi, has described deepfakes, a synthetic media using artificial intelligence (AI), as posing serious threats to the media ecosystem. Olabisi raised the concerns in a paper,  titled, “The Threat of Deepfakes: AIRead More

Philip Odiakose     Leader and advocate of Media Monitoring, PR Measurement and Evaluation in Nigeria, and  Chief Media Analyst at P+ Measurement Services,  Philip Odiakose, in this piece, discusses the dynamics of Search Engine Optimisation (SEO), and how it can significantly affect the way media monitoring tools pick up brand mentions, especially from the low-SEO news platforms.    Read More

Philip Odiakose   The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC), in this piece, in this piece, the Chief Media Analyst at P+ Measurement Services, Philip Odiakose writes about the gap created by this absence, and how it hampers PR, Advertising, and Media practices.     TheRead More