BrandsTrack

Philip Odiakose     In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertisingRead More

    In a clime with a handful of centenary companies, hitting 130 years is, undoubtedly, a significant milestone for Nigeria’s premier financial institution, First Bank. Experience, they say, come with age; nothing aptly defines the consistent growth of the bank, and its consistent reinvention as the conscience of corporate Nigeria in the face of rising competition from traditional andRead More

                      Philip Odiakose   n today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challengesRead More

                            Babajide Sanwoolu The sack of  Prince Adedamola Docemo,  former Managing Director of the Lagos State Signage and Advertisement Agency, by the Lagos State governor, Babajide Sanwoolu,  has again thrown up the  knotty issues within the out -of- home advertising space in the state, which  would alwaysRead More

Stakeholders in the nation’s integrated marketing communications industry have urged President Bola Tinubu to quickly constitute a council for the apex regulator in the industry, the Advertising Regulatory Council of Nigeria (ARCON), address the issue of multiple taxation in the industry, and revisit the recent escalation of excise duties on alcoholic beverages and tobacco, among others so as to giveRead More