BrandsTrack

Tunji Bello     When Tunji Bello was appointed by the then Lagos State Governor,  the incumbent president of the Federal Republic of Nigeria, Bola Ahmed Tinubu, as the Head of the state’s signage regulatory agency, the Lagos State Advertisement and Signage Agency (LASAA), in 1999, little did anybody know that the accomplished journalist, lawyer, political scientist and environmentalist wasRead More

Philip Odiakose     In this piece, Philip Odiakose, the Chief Media Analyst at P+ Measurement Services, a member of AMEC,  leader and advocate of  Media Monitoring, PR Measurement and evaluation in Nigeria, identifies key players and specialties in media monitoring industry, while stressing the imperative for industry players in the sector to come under the umbrella of an association.      Read More

Philip Odiakose     In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertisingRead More

    In a clime with a handful of centenary companies, hitting 130 years is, undoubtedly, a significant milestone for Nigeria’s premier financial institution, First Bank. Experience, they say, come with age; nothing aptly defines the consistent growth of the bank, and its consistent reinvention as the conscience of corporate Nigeria in the face of rising competition from traditional andRead More

                      Philip Odiakose   n today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challengesRead More