BrandsTrack

                            Babajide Sanwoolu The sack of  Prince Adedamola Docemo,  former Managing Director of the Lagos State Signage and Advertisement Agency, by the Lagos State governor, Babajide Sanwoolu,  has again thrown up the  knotty issues within the out -of- home advertising space in the state, which  would alwaysRead More

Stakeholders in the nation’s integrated marketing communications industry have urged President Bola Tinubu to quickly constitute a council for the apex regulator in the industry, the Advertising Regulatory Council of Nigeria (ARCON), address the issue of multiple taxation in the industry, and revisit the recent escalation of excise duties on alcoholic beverages and tobacco, among others so as to giveRead More

                          President Muhammadu Buhari President Muhammadu Buhari has requested the Senate to approve  his intention to obtain an $800m loan from external lenders. The Government claims the loan is needed to finance social investments. This is an egregious request as the President will leave office this month. WhoRead More

Philip Odiakose   Public Relation is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media relations, influencer marketing, and content creation, to achieve their goals. However, measuring and evaluating the effectiveness of these tactics isRead More

The beginning of any new year, no doubt, holds its significance. Besides the pomp and pageantry, usually associated with the period,  the dawn of a new year usually serves as that time  period for individuals and corporate bodies to introspect, and strategise for the future. Interestingly, Year 2023  presents such opportunities, too. For instance, not a few in the  nation’sRead More