BrandsTrack

                          President Muhammadu Buhari President Muhammadu Buhari has requested the Senate to approve  his intention to obtain an $800m loan from external lenders. The Government claims the loan is needed to finance social investments. This is an egregious request as the President will leave office this month. WhoRead More

Philip Odiakose   Public Relation is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media relations, influencer marketing, and content creation, to achieve their goals. However, measuring and evaluating the effectiveness of these tactics isRead More

The beginning of any new year, no doubt, holds its significance. Besides the pomp and pageantry, usually associated with the period,  the dawn of a new year usually serves as that time  period for individuals and corporate bodies to introspect, and strategise for the future. Interestingly, Year 2023  presents such opportunities, too. For instance, not a few in the  nation’sRead More

Stakeholders in the nation’s integrated marketing communications industry, were with mixed feelings, as the Director General of the newly-christened Advertising Regulatory Council  of Nigeria (ARCON), Dr. Lekan Fadolapo, unveiled the agency’s new name, and a new set of legislations, aimed at regulating advertising practice in Nigeria.   At the media event, held recently in Lagos, by ARCON, the  agency’s DGRead More

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it,Read More