First Bank of Nigeria, has flagged off a new campaign, ‘Giant In You’, aimed at inspiring, and assuring its individual and corporate customers of its readiness to go the whole hog with them.

 

 

Prepared by S.O & U, one of the nation’s foremost creative agencies,  and the First Bank Team,  the essence of the campaign is to apprise the public of its efforts at enabling  the giants in its customers, in the past 13 decades, by  giving utmost priority to the  safety and security of their transactions.

 

 

With this, the Bank added, it has maintained the trust of customers, garnered over the past   13 decades, through  its enduring legacy of safety and security.

 

 

Speaking at the unveiling, in Lagos, over the weekend, the bank’s Head, Brand and Stakeholder Management, Yinka Ijabiyi, stated that one of the ways the financial institution has been building this ‘giant’ in its customers is by providing them a safe, secure, trusted and enduring brand.

 

 

Ijabiyi, representing the bank’s Group Head, Marketing and  Corporate Communications,  Folake Ani-Mumuney, stated that the bank has succeeded in building such confidence  by being  a national icon, a regional leader and a globally recognized intercontinental player,  through its operations in 10 countries across four continents, and over 43 million customer accounts, in 750 business locations.

 

 

He stated further that, besides being used to celebrate its 130 years of providing excellent services to its customers, the ‘Giants’ campaign is also designed to  reiterate the bank’s resolve at supporting its individual and corporate customers at becoming the giants of their desire.

 

 

“The essence of this campaign is to  tell our customers that in the past 130 years we have been creating and supporting giants, and that we are not about to stop doing  that anytime soon. The campaign speaks to the art and essence of our business which is making giants of our customers,” he stated.

 

 

“We believe that there is a ‘GIANT’ in every customer, every employee and every stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future,  waiting to be birthed.

 

 

” Our commitment is to provide all the necessary business support, financial knowhow, growth solutions, channels and platforms to bring out the giant in every customer,” he stated

 

 

Ijabiyi added that with the bank’s rich array of tailored solution for every customer, employee and stakeholder; it is best equipped to provide what those stakeholders needed to turn their  dreams and desires  into giant successes.