Hard work and dignity of labour form the thematic thrusts of the new  TV Commercial, tagged E Ku Ise 2.0., launched recently by the Goldberg Premium Lager Beer, from the stables of Nigerian Breweries Plc.

 

The commercial, which features Goldberg’s ambassadors, reiterates the brand’s effort at promoting the Omoluabi values of hard work and enjoyment but takes it a notch higher by calling on consumers to take pride in their various professions and layer the same with excellence.

With a compelling story, stunning visuals, and a catchy soundtrack, the TVC captures the attention of viewers, while also bringing  to the fore the values of excellence, teamwork, and reward for hard work, among others.

The storyline of the TVC is based on the idea of a concert where different professionals work hard behind the scenes to create a memorable experience for the audience, with  celebrities such as Olamide,  Mr. Macaroni, Odunlade Adekola an Toyin Abraham taking up the roles of  a painter;  a photographer;  a fashion designer and makeup artist, respectively.

Speaking on the new commercial,  the Senior Brand Manager, Goldberg, Mr. Kunle Aroyehun described the commercial as further underscoring  the brand’s achievement, as a collective entity, by working  hard enthusiasm..

“We are thrilled to share our latest commercial with the world. Our team has worked tirelessly to create a powerful and engaging message that reflects the ‘Omoluabi’ values that the Goldberg brand embodies. We hope that this commercial inspires our consumers and indeed everyone to work hard, chase their dreams, and enjoy the rewards of their labour,” Aroyehun added.

The brand also engaged in a May Day campaign tagged ‘‘Omoluabi on the Street”, commending the significant role of workers in the various sectors of the economy.

Through branded vox pop, the campaign identified individuals who embody the ‘Omoluabi’ values of perseverance and commitment, even in the face of life’s challenges.