A study released by popular e-commerce platform, Jumia, recently, has identified phones, beauty items and perfumes, men’s Clothing, home (furniture, bedding, ) and men’s shoes as the most popular in Nigeria’s secondary cities and rural areas, and therefore belong to the most sought-after categories by consumers in those areas.
Tagged “E-Commerce in Rural Areas”, the Report also highlights the e-commerce platform’s achievement in penetrating underserved regions and bringing electronic commerce opportunities to previously overlooked populations.
Buoyed by an unwavering commitment to providing a comprehensive shopping solution, the Report reveals how Jumia has successfully established a physical presence across the entire country, including remote areas, through its extensive network of 285 Pick-Up Stations (PUS) in hundreds of towns.
The new Report also shows that the online payment platform has been able to streamline its supply chain operations, and ensure seamless delivery of products to these underserved markets, by collaborating closely with select logistics partners,
It further underscores the important role played by JForce, a network of over 43,000 independent sales consultants, in educating consumers about Jumia’s offerings.
Unveiling the Report in Lagos, recently, the CEO of Jumia Nigeria, Massimiliano Spalazzi, expressed the company’s commitment to driving economic growth and improving lives through the expansion of e-commerce to secondary cities and rural areas.
He added that bridging the digital divide and empowering communities with access to a wide range of products and services through its online platform is a testament to such mission.
“We take immense pride in revolutionizing shopping in the country, enabling SMEs to grow, and creating job opportunities for the youth,” he stated.
As Jumia celebrates its 11th Anniversary, the Report highlights the company’s dedication to driving sustainable growth, empowering communities, and closing inequality gaps across the continent, he stated.
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