Steve Babaeko

 

 

The nation’s integrated marketing communications space received a boost recently as one of its own, X3M Ideas, got listed in the Loeries 2023 Official Ranking in three categories.

 

 

The agency, which, last year, won the  West Africa’s first Cannes Lions medal since the inception of the international competition, thereby breaking a 70 year-old record, was ranked among  top agencies in Africa and the Middle East, ranking by agencies in Africa (excluding South Africa) and list of top agencies, digital category.

 

 

Impact BBDO tops the list in the agency in Africa category while FP7 McCann Dubai comes second and Leo Bunnet Dubai third in this section. Others are; Saatchi & Satchi Dubai, Publicis Middle East, Scannad Kenya, Leo Burnnet Beirut, TBWA Instanbul, among other selected agencies spread across various African countries. X3M Ideas, which is on number 9 is the only West African agency on the list.

 

 

Loeries Official Rankings have, for the past 14 years,  offered a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East, and have therefore been regarded as  a very useful and independent measure of the people and companies, delivering true creative innovation; since  it provides an objective and credible representation of performance across the whole of Africa and the Middle East.

 

 

Describing the feat  to the agency’s array of clients, the Chief Executive Officer of X3M Ideas, Steve Babaeko,  expressed the belief that the accomplishment would go a long in serving as a morale booster the entire management and staff of the agency.

 

 

He said, “We’re extremely proud to have been listed in the globally respected Loeries rankings.  Our strong agency representation across three categories showcases both the power of our ideas and the strength of our partnerships with clients. This recognition from Loeries is a great endorsement of our amazing teams and their ability to deliver creative and innovative work that has a transformative impact around the world.”

 

 

 

Reflecting on the rankings,  Chairperson and CEO of BBDO Middle East Africa and Pakistan, Dani Richa,  described being  recognised ‘amongst all the great agencies in the region as number one agency and regional agency group’, as not  only great for business but also important to continue attracting and retaining some of the best talents in the world.