Despite the weakening of the Naira against the Dollar and its effects on businesses across the country, the nation’s banking, fintech, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of  Year 2024.

 

 

 

These, according to a recent Report, were further enhanced by the remarkable data it provided the media in the first quarter of the year.

 

 

This media analysis monitors more than 1.3 million online publications from blogs, news sites, broadcasts, forums, and digital media in the local and global media space, as well as about 5,115 print publications (including daily, weekly, and monthly publications), from which different metadata are extracted. They include the sentiments of reporters, editors, publishers, and opinion writers from various online and print publications, spokesperson analysis, CEOs’ performances, and other topics.

 

 

 

In the first quarter of 2024, P+ Measurement Services, Nigeria’s leading media intelligence consultancy, examined the media mood around commercial banks, fintech Companies, and telecommunications providers in Nigeria. This analysis shows editors, publishers, journalists, and opinion leaders’ perceptions of fintech, commercial banking, and telecommunication brands in the print and online media.

 

 

 

A thorough review of the commercial banks’ media reputation shows that two tier-1 banks and three tier-2 banks made the top five with the highest positive feelings in Q1 2024, while one tier-1 bank, and four tier-2 banks made the list with the highest negative attitudes.

 

 

 

The top five banks, by positive reputation, include Stanbic IBTC Bank with 24 percent emerging at the top of the grid, closely followed by First Bank and Access Bank with 23 percent, with First City Monument Bank (FCMB) and Wema Bank both having 15 percent.

 

 

 

The top five banks with negative media reputations are First City Monument Bank (FCMB) with 31 percent, followed by Union Bank, Polaris Bank,Keystone Bank having 18 percent, and Zenith Bank with 15 percent.

 

 

 

Analysis of the fintech companies’ media sentiment revealed that Opay came out on top in the first quarter’s positive reputation survey, with a 35 percent rating, followed by Flutterwave with 27 percent, Moniepoint with 26 percent, Kuda with 8 percent, and Piggyvest with 4 percent. In the first quarter’s negative reputation audit, Kuda and Opay both came out on top with 46 percent and Eyowo with 8 percent.

 

 

 

According to the analysis of the Telecommunication industry in Nigeria in quarter one, Airtel received the highest positive reputation score (35%), followed by Globacom (27%), MTN (26%), and 9mobile (12%) for the first quarter of 2024. MTN received the highest negative reputation score (74%), followed by 9mobile (20%) and  Airtel (6%) for the same period.

 

 

 

Interestingly, the analysis outlines the most important factors contributing to the positive reputation of the leading commercial banks, fintech companies, and telecommunication providers in Nigeria in Q1 2024.

 

 

 

In the banking sector, Stanbic IBTC Bank solidified its leadership status by introducing an Enhanced Super App tailored for business owners. Meanwhile, Access Bank extended its footprint into Kenya, with aspirations of achieving full ownership of the National Bank of Kenya (NBK). Additionally, First Bank clinched the prestigious Corporate Bank Award at the 2023 Euromoney Awards, further enhancing its reputation and standing in the industry.