BrandsTrack

  The  crucial issue of shifts in technology, culture and new business models, and how to  navigate them, will  be the focus of this year’s edition of the National Advertising Conference (NAC),  as advertising practitioners, again, gather in Abuja, the nation’s federal capital, in November, this year.     The Advertising Regulatory Council of Nigeria (ARCON),  organisers of the event,Read More

In a bid to stem sharp practices and bring down the prices of goods,  in the nation’s markets, the Federal Competition and Consumer Protection Commission (FCCPC), has commenced consultations with stakeholders in the nation’s market space.   At  a ‘One-Day Stakeholders’ Engagement On Exploitative Pricing’ organised by the commission in Lagos, recently, its Executive Vice Chairman, Tunji Bello,  explained thatRead More

    EStars, a trailblazer in the esports sector, has joined forces with Ecobank Nigeria, a subsidiary of the Ecobank Group, to advance esports education and equip students across Nigeria with vital life skills.   The partnership marks a significant step in Ecobank’s ongoing dedication to empowering African youth through education and technology.   The bank, in a statement, explainedRead More

Philip Odiakose     Leader and advocate of Media Monitoring, PR Measurement and Evaluation in Nigeria, and  Chief Media Analyst at P+ Measurement Services,  Philip Odiakose, in this piece, discusses the dynamics of Search Engine Optimisation (SEO), and how it can significantly affect the way media monitoring tools pick up brand mentions, especially from the low-SEO news platforms.    Read More

    Organisers of the annual marketing awards,  the Nigerian Marketing Awards, have unveiled plans for this year’s edition of the award, scheduled for Lagos in the last quarter of the year.     The Founder of the Award, Tony Agenmonmen, in a statement issued over the weekend,  disclosed that the event, scheduled for 23rd November, this year, will, forRead More