BrandsTrack

 Small and Medium Enterprises (SMEs) in the country have been advised to embrace Artificial Intelligence (AI) technology; since it is key to  growing their businesses. Making the submission in his presentation, titled: “Using AI for Business Innovation”, delivered at the Ecobank MySME Growth Series webinar, the Founder, AI Nigeria, Ehia Erhabor,  emphasied that AI remains a gamechanger  to businesses, particularlyRead More

  Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has partnered with Tillit MSME Microservices to offer affordable healthcare solutions to Small and Medium-sized Enterprises (SMEs) in Nigeria.     The strategic partnership aims to address the challenges faced by SMEs in delivering quality healthcare services and retaining skilled professionals.     With the synergy, SMEs in the healthcareRead More

Philip Odiakose     In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertisingRead More

Stakeholders in the nation’s integrated marketing communication  (IMC)  sector, have called for better collaboration and understanding, between the different  advertising sub-sectors, and  the regulators, to enable the industry achieve the much-needed growth,  and contribute its own quota to the nation’s economic development.     The stakeholders, comprising executive members of the Out –of- Home Advertising Association of Nigeria (OAAN), MediaRead More

       The British American Tobacco Nigeria Foundation  (BATNF) said it is planning to invest N8billion on various community development projects in Nigeria, in the next  two decades.     A member of the Foundation’s Board, Mr. Nomore  Mapanzure, disclosed this  to the media recently, in Lagos, while reflecting on the Foundation’s activities in Nigeria, since its inception, twentyRead More