BrandsTrack

Philip Odiakose     In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertisingRead More

Stakeholders in the nation’s integrated marketing communication  (IMC)  sector, have called for better collaboration and understanding, between the different  advertising sub-sectors, and  the regulators, to enable the industry achieve the much-needed growth,  and contribute its own quota to the nation’s economic development.     The stakeholders, comprising executive members of the Out –of- Home Advertising Association of Nigeria (OAAN), MediaRead More

       The British American Tobacco Nigeria Foundation  (BATNF) said it is planning to invest N8billion on various community development projects in Nigeria, in the next  two decades.     A member of the Foundation’s Board, Mr. Nomore  Mapanzure, disclosed this  to the media recently, in Lagos, while reflecting on the Foundation’s activities in Nigeria, since its inception, twentyRead More

Oluwarantimi Olaniyan     Quadrant MSL’s Chief Operating Officer and Head of Business, Oluwarantimi Olaniyan has announced that she is bowing out of service in Quadrant MSL, where she has been at the helm of leadership and oversight for close to five years. Oluwarantimi Olaniyan     Olaniyan, in a statement made available to BrandsTrack, said her next move isRead More

  Small and Medium Enterprises (SMEs) in the country have been advised to embrace Artificial Intelligence (AI) technology to grow their businesses.     Founder AI Nigeria, Ehia Erhabor, made this submission in his presentation titled “ Using AI for Business Innovation,” delivered at the Ecobank MySME Growth Series webinar.     Emphasising  AI  as a game-changer, particularly for smallRead More