L-R: Brand Manager, Chic Choc & Nutrisnax, OK Foods, Olayinka Johnson; Brand Manager, Pure Bliss, Bukola Yusuph; Senior Legal Officer, Lagos State Lotteries and Gaming Authority, Kemi Adebiyi; Head, Lagos Office, Federal Competition and Consumer Protection Commission (FCCPC), Susie Onwuka and Head, Marketing, OK Foods, Sachin Wali during the unveiling of the Pure Bliss national consumer Promo in Lagos, recently.
Pure Bliss, a biscuits brand in the staple of OK Foods, has announced plans to reward 300,000 lucky consumers of the brand in a new national consumer promotion, flagged off in Lagos, recently.
Tagged ‘Pure Bliss 60 Millionaires in 60 days’, the promo, scheduled to run for two months, is also expected to produce 60 millionaires, with additional 30 million Naira worth of airtime, to be won by consumers.
Briefing the media on the new promo, Head, Marketing, OK Foods Ltd. SachinWali, described the new campaign as the largest give-back promotions in the nation’s biscuits category.
According to him, the promo is aimed at rewarding the teeming consumers of the brand for their unflinching loyalty over the years,
“We are once again initiating one of the largest give-back promotions in the biscuits category. We want to thank our consumers for their patronage over the years and assure them that the promotion will be managed with due diligence, fairness, and utmost credibility,” he said.
Brand Manager, Chic Choc & Nutrisnax, Ok Foods Limited, Olayinka Johnson, described the ‘Pure Bliss 60 Millionaires in 60 days’ Promo as in tune with the biscuit’s brand promise – ‘Light Up Your Day’.
In her remarks, the Brand Manager of Pure Bliss, Oluwabukola Yusuph, revealed that over 300,000 winners are to be rewarded with Airtime beyond the 60 lucky consumers that will be rewarded with 60 million Naira cash prize – One million Naira each.
“We believe the Pure Bliss Millionaire Promo will truly create delight for our consumers, especially in these times. As part of our values, it is important that we stay true to the brand’s promise of uplifting consumers’ moods. In addition to producing delicious, indulgent biscuits and wafers enjoyed by our consumers, this promotion is one of the ways through which we can bring our brand promise to life”, she said.
The Head, Lagos Office, Federal Competition and Consumer Protection Commission (FCCPC), Susie Onwuka, assured participating consumers that the promotion has passed through regulatory approvals.
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