Nana Milagrosa Biyang

 

 

The  Chairman of the  2024 edition of the National Institute of Marketing of Nigeria (NIMN), Events &Conference Committee, Nana Milagrosa Biyang,   has described this year’s edition of the Conference as quiet challenging to organize.

 

 

Nana, who is also the Founder and Chief Experience Curator of MPXM Agency, however saw the enthusiasm displayed by members, which, she added, truly reflected the collective enthusiasm and commitment within the institute, were the rewards for the committee.

 

 

She stated further that the robust turnout and active participation at the event,  underscored the relevance and importance of the conference, tagged:”Empowering Nigerian Brands: Leveraging Local Content for Global Success.”

 

Nana added that  members’ engagement in the sessions, discussions, and networking activities were phenomenal, thus reinforcing the idea of a collective dedication towards advancing the marketing profession in Nigeria.

 

 

“This massive response is a testament to the hard work of our organizing team and the support from our sponsors and partners, who played instrumental roles in making this event a resounding success,” she stated.

 

This year’s conference, according to Nana, also  provided several key lessons that will help enhance future events, while stressing the  importance of early and thorough planning.

 

“Our successful execution was a result of meticulous preparation and coordination among various stakeholders. It is noteworthy that fostering strong partnerships and collaborations with sponsors was also  crucial,” she noted.

 

The seasoned marketing practitioner also saw the value of incorporating diverse perspectives from different industries, which enriched discussions and broadened the scope of their insights, as notable learning curves.