BrandsTrack

    The Advertising Regulatory Council of Nigeria (ARCON) has, again, expressed  grave concerns over some  spurious  advertisement contents being exposed on the social media, blaming some brand owners of taking advantage of the ‘loose opportunities’ offered by online platforms to make such unethical claims.       The Council, in a statement issued on Wednesday by its Director General,Read More

    The nation’s Integrated Marketing Space was, without doubt, an interesting space in Year 2024. It was the year it recorded the milestone of, for the first time, determining the sector’s contribution to the nation’s Gross Domestic Product (GDP).       Industry watchers, however, believed Year 2025, is likely to produce more of such milestones, industry watchers haveRead More

      The Advertising Regulatory Council of Nigeria (ARCON) said it would  sanction Jols Medix Nigeria Limited  for running an  online/social media advert, without the authorisation of the council.     The apex regulatory body in the industry, in a statement signed by its Director General, Dr. Olalekan Fadolapo, noted that the company had run a social media platformRead More

  The  crucial issue of shifts in technology, culture and new business models, and how to  navigate them, will  be the focus of this year’s edition of the National Advertising Conference (NAC),  as advertising practitioners, again, gather in Abuja, the nation’s federal capital, in November, this year.     The Advertising Regulatory Council of Nigeria (ARCON),  organisers of the event,Read More

  DG, ARCON, Lekan Fadolapo   The Advertising Regulatory Council of Nigeria (ARCON) has  explained that the establishment of the continent’s first indigenous stock image bank, the Nigeria Stock Image Bank (NSIB),  was informed by the need to further sanitise the industry, enhance local contents and create more jobs.     It further stated that the step has become imperativeRead More